Quickstew is a Freshly-Made Ready-to-Cook Tomato Paste that is wholly produced from sun-ripened tomatoes, and varing species of pepper that are grown in lush green farms in northern Nigeria.
We produce Quickstew using food grade (100% steel ) machines that are designed specifically for grinding tomatoes; this saves our customers the hazard of invisible metal particles.
Our machine while grinding tomatoes de-seeds and skins the tomatoes, then expels by-product through a funnel, then through a different product outlet, it spews out 100% tomato smoothie.
As the eldest child/son of my parents, I grew up playing the role of a girl-child in my family though a boy because the only sister I have was nine years my junior (as at that time, she was learning how to crawl ) and I have three other brothers before her. So at an early age of eleven, I was carrying-out chores: cooking light meals at home; cleaning, and so on. My daddy would drop us off at home after school hours, return back to his business, while my mommy was busy minding her trade, I was left to cater for my siblings. In the course of my culinary sojourn with my mom, I saw my mother buy tomatoes in large baskets during peak season- wash, grind, dehydrate and pack in portions, and freeze. She would bring out portions as required for making stew, cooking pasta, and other tomato based meals as the need arose. This tomato paste usually served our family of seven for upwards of five- six months. This strategy of her’s resonates more with me now as it makes cooking convenient, stress-less, and fast, especially for working folks- the fulcrum of our brand promise.
One day in 2015, while in bed, this memory and thought came to me in an audible voice: ” Why not start a tomato paste business-buy tomatoes in large quantity-grind, dehydrate, package, and sell. Living in cosmopolitan Abuja, it would make sense because people are busy working and hardly have enough time for rest, much more going through the hassle of cooking. So the dream was born.
As I got off the bed, I immediately shared this vision with my wife, she was like ” I’m sure of this ?” to which I retorted, yes, marshaling out my business plan to her spontaneously.
For one week, I and my wife toyed with a couple of names but we didn’t like any. One day, as I was driving along the Wuye- Utako expressway in Abuja, the name Quickstew popped out of my mouth- immediately I knew that was it- it resonates with the essence of the envisioned brand; quick connotes getting something done within a short time, and stew naturally goes with tomatoes. I called my wife, mentioned the name, she was excited about the name and that was it.
I got the inspiration for the logo from the shape of a gas-cooker burner. I commissioned Johnson, my graphic artist. He went on to use the letters Q and S to design a cooker-like burner for Quickstew logo.
The colours of the logo- Red depicts our ingredients -tomatoes, chili pepper, and bell pepper, all sourced sun- ripened at the time of harvest, and also in fresh condition. While Green depicts that our products as natural, healthy and nourishing.
We're not called for everyone:
Quickstew is made to cater for busy people:
those whose job description says work begins @ a definite time and closes only when the desk is clear- busy folks ; single, married, straight or whatever. Not in this category, we will indulge you, but remember, we’re not called for everyone.